"A big shout out to Barry Payne from Holdfast Insurance Brokers. We have had some damage done from the recent storms in Adelaide and he took care of everything!!!"

Tracy Ellis, Strata Plan Manager

Barry has over 40 years in the insurance industry, having worked for two of Australia's largest underwriters in claims, underwriting and sales before seeing the light and becoming an insurance broker. A Holdfast stalwart for the last 25 years, Barry works across all classes of general insurance and his in-depth knowledge of underwriting makes him particularly effective at lobbying on behalf of his many business clients.

In addition to his considerable insurance experience, Barry is also a keen fisherman (he is particularly partial to King George Whiting) and an open water, distance swimmer. He swears he sometimes combines the two, but we are struggling to believe it.

Senior Account Manager
Tier 1 (Ins. Broking)
08 8273 0914
0413 553 662
barryp@holdfast.com.au

"Ryan does a fantastic job. He's the right guy for our business."

Jarrett Fox, Owner
South Adelaide Glass

Ryan has more than 20 years experience in the insurance industry, firstly with CGU in a variety of underwriting-based roles, and then with Holdfast as an insurance broker. He is passionate about service and works hard to maintain strong relationships with his clients. A diehard Crows supporter in the AFL, Ryan has high footballing hopes for his two sons, aged 6 and 8. He also has an interest in wine and the Barossa remains one of his favourite places to visit. Reflecting his dedication to the industry, Ryan qualified as an Authorised Representative in 2017.

Authorised Representative No. 001249153
ANZIIF (Snr. Assoc) CIP
08 8273 0910
0400 553 611
davidh@holdfast.com.au

Eleanor has been working in the Insurance industry for over 19 years, and started at Holdfast 8 years ago.

Starting as a Broker Support in Personal Insurance, Eleanor has worked her way up to become a Junior Account Manager specialising in small business Insurance. She has experience in dealing with a variety of clientele and their businesses.

Eleanor prides herself on the connections she is able to make with her clients, to then be able to offer great customer service, and find the most suitable cover for them.

When Eleanor is not working, you will find her travelling all over the world from America to Europe to the coast of Bora Bora. She also loves to participate in cooking classes to challenge her excellent cooking skills and to expand her food knowledge.

Junior Account Manager
Diploma of Insurance Broking
08 8273 0905
0499 191 571
eleanors@holdfast.com.au

A family grounding in the insurance industry from a young age made Jade’s eventual career choice an easy one. Passionate, energetic, approachable, and committed to delivering excellent outcomes to her clients, she’s a solution driven broker.

It’s an exciting time for Jade, being a young Broker in the Industry, backed by an experienced team. She has time and opportunity on her side to help clients overcome the challenges they may face in the insurance industry, especially in the Northern Territory. 

When Jade is not looking after your insurance needs, she is enjoying the great outdoors of the Territory’s Top End with her husband and two young kids.   

Authorised Representative No. 001262740
Tier 1 (Ins. Broking)
08 8942 8404
0428 316 688
jadeh@holdfast.com.au

“Karen Hicks has been my insurance broker for my busy commercial legal practice for over 15 years. I cannot praise and thank Karen enough for her professional assistance to me as a business and property owner and her care and attention to my insurance affairs, not only in terms of her diligence in sourcing the policies and protection best suited to my needs but also as regards her tireless efforts for me when I have had to make claims. I feel safe that my business’ insurance needs are well catered for being in Karen’s hands and have no hesitation in recommending her to anyone in commerce who is looking for an insurance broker.”

Philip Farlam, Lawyer
Philip Farlam Legal Consulting

Karen is no stranger to the insurance industry, having worked in the sector for more than 40 years. During her career, she has held roles with major insurance companies, owned and operated her own insurance agency, and most recently managed a brokerage.

Along with Karen's extensive knowledge of the general insurance industry, she is known for her integrity, genuine care for her clients, and commitment to ensuring they have the right insurance protection in place. Her clients know they can rely on her for honest advice and ongoing support.

Karen loves what she does and enjoys helping people, which is why she joined the Holdfast team.

Outside of work, Karen is involved in Calisthenics, enjoys AFL football, and loves spending time with her family.

It doesn’t feel like work if you love what you do!

Authorised Representative No. 001279513
Tier 1 (Ins. Broking)
08 8273 0900
0480 182 007
karenh@holdfast.com.au

"I have referred friends and family to Katie and her team and will continue to do so. The level of service I receive is second to none, and I appreciate the constant support she gives me."

Bechara Boutros, Owner
Miros Pizza Bar (SA)

Katie brings over 20 years of insurance industry experience, having started her career as a trainee and progressing through a variety of broking roles. She joined Holdfast in 2010 and, as a Junior Account Manager, enjoys building strong relationships with clients and helping them find insurance solutions that meet their needs.

Katie has a particular passion for restaurant and hospitality insurance, combining her industry expertise with her love of food and wine. Known for her friendly and approachable nature, she is committed to delivering personalised service and support.

Outside of work, Katie enjoys keeping active at the gym and spending time with her husband and two young children.

Account Manager
Dip. FS (Ins. Broking)
08 8273 0943
0408 829 727
katie@holdfast.com.au

"Kelly has been my preferred broker for my personal and business insurance as well as the primary referrer that we recommend for clients of our practice. Neither ourselves nor our clients would go back to managing our own insurances having been a client of Kelly."

Jarrad Sims, Partner
Commercial and Legal

Kelly has been with Holdfast for over 20 years, and in that time, worked in every part of the business. Having completed her Diploma in Business Management, she was thrust into an old school style apprenticeship that saw her gain experience as Receptionist, Assistant Broker, Broker, and Sales Manager, before being appointed General Manager in 2014.

Kelly has an unrivalled depth of knowledge in every aspect of insurance broking, and a strong commitment to the important role that insurance plays within the community. She is one of a number of strong female leaders who are redefining insurance in Australia.

Managing Director
ANZIIF (Snr. Assoc) CIP Dip. FS (Ins. Broking)
08 8273 0902
0417 865 787
kelly@holdfast.com.au

Lee Lynch began her career over 20 years ago at Holdfast, starting as a Receptionist and advancing to a Junior Broker through dedication and hard work. After 13 years at the company, she took a hiatus to focus on raising her family. During this period, she prioritized her three children, but once they were all in school, she sought to re-enter the workforce.

Lee returned part-time, working with various smaller brokers, which allowed her to gain diverse experience and expand her expertise in the industry. Her role on a Broker Partnering team exposed her to a wide range of niche policies, offering her the chance to develop new skills and knowledge in areas she hadn't previously encountered.

After a 10-year break, Lee rejoined Holdfast, bringing with her a wealth of new insights and a fresh perspective. This return has been both fulfilling and exciting for her, as it has allowed her to leverage her accumulated experience while embracing the challenges and opportunities of her renewed role. Lee’s reintegration into Holdfast has been marked by a revitalized enthusiasm and a commitment to contributing to the company’s success with a broader and more nuanced understanding of the brokerage field.

Account Manager
Tier 1 Insurance Broking
08 8273 0949
0417 007 361
leel@holdfast.com.au

Liam has been active in the industry for a relatively short period but has demonstrated a remarkable aptitude and enthusiasm for broking. Since entering the field in 2021, he has earned notable recognition, including the 2023 Steadfast-ANZIIF Outstanding Insurance Professional Award.

Initially serving as an Account Broker, Liam managed daily client policy inquiries. He quickly advanced to the role of Claims Manager, where he effectively addressed both domestic and commercial needs, collaborating with insurers and third parties throughout the claims process.

Liam has since transitioned to his current position as a Personal Lines Account Manager, where he provides comprehensive assistance with all aspects of personal insurance. He is known for his effectiveness, efficiency, and reliability in this role.

Outside of his professional responsibilities, Liam is an enthusiast of motorbikes and exotic cars, indulging in riding whenever possible. Additionally, he has been an avid tennis player for the past five years.

Account Manager - Personal Lines
ANZIIF (Snr Assoc) CIP / Diploma of Insurance Broking
08 8273 0929
liamw@holdfast.com.au

"Luke has been looking after our insurances for years because he has always taken the time to understand our business so we can get the insurance we need and then explain that insurance to us in a way we can understand. We appreciate that approach."

Jan Nalty, Director
A.L. Nalty Memorials Pty Ltd

Luke has more than 20 years experience in insurance broking and 18 of those have been with Holdfast. He works across all areas of insurance with a varied and diverse set of long term clients. Outside of work, Luke played nearly 200 games of footy for Blackwood in the Hills Football League before retiring and continues to follow the Crows in the AFL. He also plays guitar in his heavy metal band, 'Headbore', who are regulars on the pub circuit and have put out a couple of albums. They have been known to tour the East Coast, and even have their own YouTube channel - Headbore Official! 

Senior Account Manager
Diploma of Insurance Broking
08 8273 0928
0438 278 505
lukef@holdfast.com.au

Neil has been a valued member of the Holdfast team for over seven years and brings more than 30 years of experience in the insurance industry. He manages his own portfolio of clients and is committed to ensuring their insurance requirements are professionally handled, providing peace of mind and allowing them to focus on what matters most. Neil specialises in finding cover for hard-to-place risks, liaises with underwriting agencies, and supports all Holdfast Brokers. Neil is known for his exceptional customer service and works closely with clients to ensure their business insurance needs are comprehensively protected.

Senior Account Manager
Diploma of Insurance Broking

08 8273 0904

0439 955 903
neild@holdfast.com.au

“I have been with Holdfast Insurance Brokers for many years and have always found Rebecca and her team to conduct themselves with honesty and integrity.  Their knowledge of the insurance industry is impeccable and they are always friendly and willing to help out in any way possible whether it be for quoting insurance or for an insurance claim.   I would not hesitate in recommending Holdfast Insurance Brokers to friends and family.”

Jill Hoile Ozone Specialists

Rebecca has worked in the insurance industry for nearly 17 years, throughout this time she has taken on many roles. Rebecca prides herself on her ability to connect with her clients and match their risk profiles and needs with suitable insurance policies. Through her passion for customer service and her clients she has become an Account Manager.

Through Rebecca’s years of experience as an Assistant to a Senior Account Manager she has worked with a vast range of clients and industries. From this, she has found a particular interest and talent for insuring small business and tradie insurance risks. Outside of work, Rebecca and her husband are kept busy with their 4 children and enjoy spending with family and friends.

Account Manager
Diploma Financial Services (Ins. Broking)
08 8273 0918
0417 101 575
rebecca@holdfast.com.au

“I’ve trusted Riley for several years now. When I thought of insurance brokers I thought… yuck. But Riley and the Holdfast team are different. He gets the job done efficiently and cost effectively. From personal to business and any claim in between. Thanks Riley, love your work mate.” 

Sam Ackland, CEO Build Clean

Riley began his career at Holdfast in our Broker Support Team and has since progressed through the Holdfast Trainee-ship Program. Assisting a Senior Account Manager with various clients, small and large, has enabled Riley to step into his new role as Account Manager looking after a portfolio of farms, personal insurance, small businesses and tradies.

Growing up as a local South Australian from the rural town of the Clare Valley, Riley prides himself on his connection with clients and his understanding of local businesses.

His communication and customer service are his strong points and he will always have his client’s best interests at heart. Riley is committed to growing and learning side by side with his clients, and delivering a strong relationship-based approached.

Outside the office Riley has a love for football and spending time water skiing.

Account Manager

Tier 1 (Ins Broking)
08 8273 0938
0457 462 237
rileyk@holdfast.com.au

Ryan has more than 20 years experience in the insurance industry, firstly with CGU in a variety of underwriting-based roles, and then with Holdfast as an insurance broker. He is passionate about service and works hard to maintain strong relationships with his clients. Reflecting his dedication to the industry, Ryan qualified as an Authorised Representative in 2017.

Authorised Representative No. 001249153
ANZIIF (Snr. Assoc) CIP
08 8273 0933
0401 144 928
ryanm@holdfast.com.au

Originally from the West Coast of South Australia, Tony moved to the Northern Territory 18 years ago where he was able to travel all through the Top End working in the agriculture machinery industry. For the past 8 years Tony has worked in the insurance industry, dealing in the lines of business, farming and commercial motor, before recently joining the Holdfast Insurance Brokers Darwin team.

Tony likes to spend his weekends either playing golf or fishing, and enjoys following the cricket and the AFL, in particular the Carlton Football Club.

Senior Account Manager
Tier 1 (Ins. Broking)
08 8942 8406
0447 000 688
tonym@holdfast.com.au

Simon is an Account Manager at Holdfast Insurance Brokers and has over half a decade’s experience in the insurance industry.

Simon works across all classes of general insurance and is focussed on ensuring each of his clients receive invaluable risk management advice to help mitigate potential losses and satisfy their insurance requirements.

Simon prides himself on being a problem solver and a trusted and reliable professional, able to deliver successful client outcomes. Outside of work, Simon loves spending time with family & friends. He also enjoys thoroughbred horse racing, football, and AFL.

Account Manager
Tier 1 Insurance Broking
(08) 8273 0917

0414 916 176
simonv@holdfast.com.au

Lisa is the Team Leader for the Personal Lines Division at Holdfast Insurance Brokers. Lisa leads a dedicated team that specialises in providing tailored domestic insurance solutions to their clients.

She works across all domestic policy types, including home and contents, landlords and motor vehicle insurance. Lisa is passionate about helping clients understand their coverage and ensuring they are properly protected, no matter their circumstances.

Known for her attention to detail and customer-first approach, Lisa plays a key role in developing internal processes, mentoring new team members, and fostering long-term client relationships. Her goal is to make the insurance process as clear, efficient, and stress-free as possible.

Outside the office, Lisa enjoys spending time with her family and friends.

Account Manager - Personal Lines Division
Tier 2 General Insurance
(08) 8273 0998
lisaj@holdfast.com.au

Coming from a second-generation insurance broker family, Zoey has insurance in her DNA. With nearly 15 years of industry experience, she began her career as a domestic underwriter at CGU Insurance in Brisbane. In 2013, she joined Holdfast as a Broker Assistant and has since grown into her current role as Junior Account Manager.

Zoey has worked with a diverse range of clients and businesses, earning a reputation for her meticulous attention to detail, exceptional customer service, and ability to build strong, lasting relationships. Her deep-rooted understanding of the industry, shaped by both personal and professional experience, makes her a trusted advisor to her clients.

Outside of work, Zoey enjoys camping adventures with her family, nurturing her garden, watching a good movie, and embracing the peace and simplicity of the outdoors. Her approachable nature and commitment to excellence make her a valued member of the Holdfast team.

Junior Account Manager
Diploma of Financial Services (Broking)
08 8273 0944
zoey@holdfast.com.au